When the owner of Luna Blue's contacted me about branding her second business venture I was elated. I love working with Teresa and love her creativity! We got started right away with drafting branding ideas for store. She knew she wanted to use pink and teal as her colors and she gave me some ideas to play with as far as the actual design was concerned. After a few drafts back and forth we had a logo!
After the color and logos are finalized I create a spec sheet for all of my clients. It has the details of the colors, fonts, and copies of the logos. This helps clients keep consistence of their brand with other vendors as well. All logos and fonts are also packaged and sent to the client for them to use however they see fit!